Business Loans
Pablo Scarpellini. The Angeles | 6 may
2013
Julio García remember as if it was yesterday the day that passed you to look on a corner of East Los Angeles, along
with other day laborers, to distribute journals of the classified by the city of South El Monte, at about 7 o'clock in the morning. Then had 18 years, his first work in United States - just landed in Mexico - and very
happy "because he didn't have no family or anything and came me as fallen from
heaven".
They spent eight hours uninterrupted working day until he could meet Martha de la Torre, co-founder of
the company with her husband Joe Badame, and the first offices that was going to work, already permanently. Today, Garcia is 42 years old
and is one of the senior employees of the weekly magazine of classified ads in Spanish in the United States, a feat which then could not
imagine.
"The truth is that it was difficult to imagine an expansion as well because we had five or six very difficult years
in which rumors that it was going to close the company were consistent. They came to have liquidity problems to pay cheques to
the employees. "It was a chaotic situation, but thanks to the perseverance and tenacity of Martha and Joe, believing in themselves, were
able to take it forward".
It is the same who thought the tower and Badame when they decided to plunge into the great business venture of
his life in 1988, 25 years ago. Despite having solid careers both in Ernst & Young the and in La Opinion, decided to explore
the idea of fill the gap found in the world of those classified in Spanish.
Things worked well at the beginning based on strong sacrifices. De la Torre was selling work
while he handled the business and Badame combined his consultancy with the day
to day of the classified work. They could do little, however, to the severe economic crisis of the 1990s, a situation that was on the
verge of ending their business venture.
The change came from the hand of Badame with its new distribution strategy, passing the delivery door to door to the
metal boxes that now comes the magazine customer, with 23,000 distribution points throughout the State and part of Arizona.
"They have been years of many sacrifices, to the point of thinking about quitting by economic difficulties,"
says De la Torre. "But the satisfaction of having changed the lives of so many people that could help your family, buy House and develop
their professional life is above all what we spent."
Badame, for his part, added that at the beginning it weighed much the financial issue. "The
aim was to get money to make the company viable. Today it is a business that goes far beyond that. It is a source
of daily pride."
The hand of the changes implemented by Badame, began the growth of the company, with new faces in the template.
People like Elaine Baptist, now Director of human resources, who came into the company in 1993 to make a substitution.
"As I was getting to know the company I realized the potential that had. I was sure that we were going to get
very far. There was passion and everyone believed in the product."
Today, when it is celebrating its 25th anniversary, El Clasificado is an undeniable power in the world of media in
Spanish in the United States. Your customers have changed them life, readers as Yolanda Gordon, who has spent ten years by consulting
magazine. "It has helped me to find many services to me and my friends. Anything can be found. The
amount of years that are helping people is incredible."
Julio Garcia subscribes that same idea after 24 years at the company, one of the few who has lived throughout the
tour company almost from the beginning. "What he has done already is much, but I see infinite possibilities of expansion in areas of
Hispanic concentration," he says with some emotion in his voice. There is no limit to what you can do".
Expansion to Arizona for the past months is the latest demonstration of the power of the classified connection to markets
where there is presence of Hispanic population, an effort that has found rewards also in the digital aspect.
De la Torre knew that the technological siege was tightening among Hispanic immigrants and was acquiring digital domains
that are now a small power and the way of the future for those classified in Spanish, sites like Alborde.com, quinceañera.com, Pacoslist.com, or
Susociodenegocios.com, to name a few.All looking for a better business loan.
"That will be the future growth of the company," says De la Torre, led by a new generation of employees on way to
overcome what has been achieved, which is much in 25 years. EC
2013
Julio García remember as if it was yesterday the day that passed you to look on a corner of East Los Angeles, along
with other day laborers, to distribute journals of the classified by the city of South El Monte, at about 7 o'clock in the morning. Then had 18 years, his first work in United States - just landed in Mexico - and very
happy "because he didn't have no family or anything and came me as fallen from
heaven".
They spent eight hours uninterrupted working day until he could meet Martha de la Torre, co-founder of
the company with her husband Joe Badame, and the first offices that was going to work, already permanently. Today, Garcia is 42 years old
and is one of the senior employees of the weekly magazine of classified ads in Spanish in the United States, a feat which then could not
imagine.
"The truth is that it was difficult to imagine an expansion as well because we had five or six very difficult years
in which rumors that it was going to close the company were consistent. They came to have liquidity problems to pay cheques to
the employees. "It was a chaotic situation, but thanks to the perseverance and tenacity of Martha and Joe, believing in themselves, were
able to take it forward".
It is the same who thought the tower and Badame when they decided to plunge into the great business venture of
his life in 1988, 25 years ago. Despite having solid careers both in Ernst & Young the and in La Opinion, decided to explore
the idea of fill the gap found in the world of those classified in Spanish.
Things worked well at the beginning based on strong sacrifices. De la Torre was selling work
while he handled the business and Badame combined his consultancy with the day
to day of the classified work. They could do little, however, to the severe economic crisis of the 1990s, a situation that was on the
verge of ending their business venture.
The change came from the hand of Badame with its new distribution strategy, passing the delivery door to door to the
metal boxes that now comes the magazine customer, with 23,000 distribution points throughout the State and part of Arizona.
"They have been years of many sacrifices, to the point of thinking about quitting by economic difficulties,"
says De la Torre. "But the satisfaction of having changed the lives of so many people that could help your family, buy House and develop
their professional life is above all what we spent."
Badame, for his part, added that at the beginning it weighed much the financial issue. "The
aim was to get money to make the company viable. Today it is a business that goes far beyond that. It is a source
of daily pride."
The hand of the changes implemented by Badame, began the growth of the company, with new faces in the template.
People like Elaine Baptist, now Director of human resources, who came into the company in 1993 to make a substitution.
"As I was getting to know the company I realized the potential that had. I was sure that we were going to get
very far. There was passion and everyone believed in the product."
Today, when it is celebrating its 25th anniversary, El Clasificado is an undeniable power in the world of media in
Spanish in the United States. Your customers have changed them life, readers as Yolanda Gordon, who has spent ten years by consulting
magazine. "It has helped me to find many services to me and my friends. Anything can be found. The
amount of years that are helping people is incredible."
Julio Garcia subscribes that same idea after 24 years at the company, one of the few who has lived throughout the
tour company almost from the beginning. "What he has done already is much, but I see infinite possibilities of expansion in areas of
Hispanic concentration," he says with some emotion in his voice. There is no limit to what you can do".
Expansion to Arizona for the past months is the latest demonstration of the power of the classified connection to markets
where there is presence of Hispanic population, an effort that has found rewards also in the digital aspect.
De la Torre knew that the technological siege was tightening among Hispanic immigrants and was acquiring digital domains
that are now a small power and the way of the future for those classified in Spanish, sites like Alborde.com, quinceañera.com, Pacoslist.com, or
Susociodenegocios.com, to name a few.All looking for a better business loan.
"That will be the future growth of the company," says De la Torre, led by a new generation of employees on way to
overcome what has been achieved, which is much in 25 years. EC